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Ganbold@ganbold (2026-08-31 16:27:46)
without sugar, kopken is the worst coffee chain in my tongue

https://www.forbes.com/sites/gloriaharaito/2026/04/15/inside-the-indonesian-starbucks-challenger-thats-betting-on-affordable-premium-coffee/

kopken win on its convenience. its basically similar strategy like mixue back in 2020-2021. expand wide, horizontally, not vertically.

there are more chains who fight through horizontal game, but probably kopken win by getting the sweet spot between horizontal and vertical scale.